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DWTC 27 Jan 2010

DUBAI INTERNATIONAL BOAT SHOW CONTINUES TO SHINE AS 18th EDITION PROMISES POWERFUL DISPLAY OF BOATS, FUN AND EXCITEMENT

Beautiful Superyachts, World Premiers, High-End Retail Plaza and Top UK Celebrity Band to Wow Marine Enthusiasts

Dubai, United Arab Emirates

The 18th Dubai International Boat Show will be a must-attend event this year for the many marine lifestyle enthusiasts in Dubai, with an unprecedented number of global launches, a high-end retail plaza and the UAE debut of the latest UK celebrity band, High on Heels.

Set to take place 9 – 13 March 2010, the Dubai International Boat Show will be at the forefront of the social calendar with more than 20 powerful superyachts and hundreds of other glamorous boats surrounding the Dubai International Marine Club (DIMC).

Dubai International Boat Show has been chosen as the location for 11 global premieres and at least 25 regional launches by some of the most famous manufacturers in the world, who will all be providing great deals on a wide variety of boats and leisure marine related products.

“Dubai International Boat Show once again proves its endurance and influence as the preferred choice for the industries leading companies with an unprecedented line up of global and regional launches of the latest superyachts and boats, which will be docking in Dubai in March,” said Trixee Loh, Senior Vice President, Dubai World Trade Centre.

Many new attractive features for this year will create an all-encompassing show, providing many things to do and see.

High on Heels, who will be performing for the first time in the GCC, have recently made international headlines with their performance at the global premier of Twilight: New Moon. This unique group will be wowing crowds each day of the show provide with a fusion between DJ sets and live music, bringing a vibrant atmosphere to the Dubai International Boat Show. Visitors to the show will be able to enjoy High on Heels’ eclectic mix from a luxurious lounge, or while browsing through the Desert Fish luxury retail plaza.

Dubai International Boat Show also provides exciting on-the-water displays and this year is no different, with a jet-ski stunt display, wakeboarding demonstrations and a dedicated dive village all alongside the new Superyacht Pavilion, a Superyacht Boulevard presenting yachts over 25 metres, exclusive corporate hospitality and VIP majlis areas.

Already confirmed is the participation from the world’s best luxury superyacht manufacturers, including Azimut, Benetti, Danish Yachts, Majesty Yachts, Platinum Yachts, Sunseeker Middle East, Trinity Yachts, and Westport, as well as a host of watchmakers, jewellers, and fashion boutiques targeting the tens of thousands of affluent attendees expected.

Other leading international exhibitors, from more than 20 countries, will include Al Boom Marine, Al Hareb Marine, Al Masaood, Al Yousef (Yamaha), AMIT, ART Marine, Emirates Boats, Gulf Craft, Leisure Marine and Macky Marine.

They are joined by many new companies at this year’s Dubai International Boat Show, including Al Hallami Group, Smart Own and Wake Up Performance.

The marine lifestyle event has dedicated hospitality areas already in high demand from the region’s corporate crème de la crème, who can enjoy a string of musical entertainment, while networking with the world’s famous names in yachting.

“Dubai attracts a truly international and regional audience that has enormous spending power and the Dubai International Boat Show is the chosen event where impressive sales are recorded. However, more and more, the show is seeing an increase in visitors looking to enjoy themselves in a relaxing environment, be it corporate hospitality or enjoying an afternoon with friends on some of the world’s most beautiful yachts,” added Loh.

This year’s show has received support from many companies including Emirates NBD, the show’s exclusive bank sponsor, Panerai, the official watch sponsor and Dubai Tourism and Commerce Marketing (DTCM), who is endorsing the show and presenting a heritage village to highlight the traditions and culture of the UAE.

Speaking on Panerai’s involvement in the Dubai International Boat Show, Mr. Angelo Bonati, CEO, Officine Panerai, said, “Panerai has a strong heritage and affinity with the sea for many years. Our involvement in the Dubai International Boat Show reinforces this connection with both mariners and luxury connoisseurs. The show presents a great opportunity for us to showcase our high precession timepieces.”

The Dubai International Boat Show 2010 will take place at Dubai International Marine Club – Mina Seyahi from 9 – 13 March 2010. The show is open to trade visitors and general public, from 3pm – 9.30pm daily.

Admission is AED 55 per person for all attendees without an invitation. Children under 12 will be admitted for free and must be accompanied by an adult at all times. Access to the Marina Display Area may be restricted at certain times. For more information visit www.boatshowdubai.com

Photo caption: Dubai International Boat Show will include an unprecedented number of world and regional launches and host the GCC debut of the latest UK celebrity band, High on Heels.

-Ends-

About Dubai International Boat Show: www.boatshowdubai.com

Dubai International Boat Show, the most trusted and established marine industry exhibition in the Middle East, is a showcase of yachts and boats from both local and international builders together with the latest innovations in marine equipment and accessories.

Established in 1992, the multi-award winning show showcases the latest Leisure Boats, equipment and associated services in the Middle East:

• Exhibitors include both local and international boat manufacturers as well as the latest innovations in marine equipment and supplies

• In the region of 25,000 international and local visitors expected, including key buyers from Kuwait, Qatar and Saudi Arabia

About Dubai World Trade Centre (DWTC): www.dwtc.com

As the organiser of Dubai International Boat Show, Dubai World Trade Centre offers more than 31 years' experience of
delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.

Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works the region's leading trade bodies and industry associations to ensure that all conferences deliver full value and are built upon the real needs of their specific sector.

For more information, please contact:

Dubai International Boat Show:

Jon Barber
Public Relations Manager
Dubai World Trade Centre
Tel:  +971 4 308 6124  
Email: jon.barber@dwtc.com  

 

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Dubai World Trade Centre  Mina Seyahi  Dubai International Marine Club  Panerai  IFBSO AMIA  DMEX  Saudi Boat Show