Press Releases
View All Press Releases| Panerai | 08 Feb 2010 |
OFFICINE PANERAI TO SHOWCASE NAUTICAL HERITAGE AT DUBAI INTERNATIONAL BOAT SHOW
High Precision Timepieces to make Premiere Appearance at Middle East’s Most Luxurious Marine Show
Dubai, United Arab Emirates
With a passion for creating high precision timepieces and its strong association to the world of the sea, Officine Panerai has announced it will be the ‘Supporting Partner’ of the 18th Dubai International Boat Show.To be held 9 – 13 March 2010, the Dubai International Boat Show will play host to 12 global premieres and at least 25 regional launches by some of the most famous manufacturers in the leisure marine industry.
Speaking on Panerai’s involvement in the show, Mr. Angelo Bonati, CEO, Officine Panerai, said: “The Dubai International Boat Show has become a must-attend event on the Dubai calendar and attracts a vast number of marine enthusiasts and sea lovers; therefore it provides the perfect platform for Panerai to share our passion for the sea and showcase our innovative and timeless creations.”
The luxury Italian watch brand’s involvement in the show is a natural extension of the brand’s rich heritage. In the 1930’s Officine Panerai became supplier to the Italian Navy of sophisticated, high precision devices for underwater military use. Panerai instruments were immediately distinguished due to their exceptional characteristics exploiting a degree of technology that at the time was groundbreaking. Amongst the multitudes of ideas and instruments realised, a special range of watches was created specifically designed for use in extreme and highly risky conditions.
“Officine Panerai is a natural partner to the Dubai International Boat Show, with its 150 years of nautical heritage,” said Helal Saeed Almarri, CEO, Dubai World Trade Centre. “The Dubai International Boat Show provides the ideal platform for international companies such as Officine Panerai to showcase their latest products to a high-level visitor profile and build strong business relationships across the region.”
As a ‘Supporting Partner’ of the show, Panerai will have a presence in the VIP Majilis, with sophisticated display towers featuring selected pieces from its collection of Panerai watches. The lounge will be dedicated specifically to VIP’s attending the show in an enriching and inspiring atmosphere.
“Panerai has always had such a strong affinity to the sea and their timepieces are revered by luxury connoisseurs across the world for their technical innovation, design and craftsmanship. The Dubai International Boat Show is a draw card for people seeking high end products related to the marine industry; therefore this is an appealing platform for existing and potential Panerai customers. The fact we have the Panerai boutique at Dubai Mall presents a tremendous opportunity to showcase some of the collections at the VIP Majilis at the show,” commented Mr. Mohammed Abdul Magied Seddiqi, Vice President, Sales & Retail, Ahmed Seddiqi & Sons.
The Dubai International Boat Show 2010 will take place at Dubai International Marine Club – Mina Seyahi from 9 – 13 March 2010. The show is open to trade visitors and general public, from 3pm – 9.30pm daily. Tickets for the show are available at www.timeouttickets.com
For more information visit www.boatshowdubai.com
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About Officine Panerai: www.panerai.com
Founded in Florence in 1860 as a watchmaker’s shop, workshop and school, Officine Panerai was for many years the official supplier of precision instruments for the Italian Navy, mostly for the underwater special corps. The projects developed by the company at the time, including the Luminor and Radiomir watch - were covered by military secret until 1997, when the brand was purchased by the Richemont Group and launched on the international market.
Officine Panerai is today the only Italian fine watch making company, developing and producing its own calibres and watches - a blend of Italian history and design with Swiss craftsmanship - in its own manufacture in Neuchatel, Switzerland. Panerai watches are distributed worldwide through an exclusive network and in the Panerai boutiques in Florence, Portofino, Madrid, Dubai, Doha, Los Angeles, New York, Buenos Aires, Beijing, Hong Kong, Shanghai and Tokyo.
About Dubai International Boat Show: www.boatshowdubai.comDubai International Boat Show, the most trusted and established marine industry exhibition in the Middle East, is a showcase of yachts and boats from both local and international builders together with the latest innovations in marine equipment and accessories.
Established in 1992, the multi-award winning show showcases the latest Leisure Boats, equipment and associated services in the Middle East:
• Exhibitors include both local and international boat manufacturers as well as the latest innovations in marine equipment and supplies
• In the region of 25,000 international and local visitors expected, including key buyers from Kuwait, Qatar and Saudi Arabia
About Dubai World Trade Centre (DWTC): www.dwtc.com
As the organiser of Dubai International Boat Show, Dubai World Trade Centre offers more than 31 years' experience of
delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works the region's leading trade bodies and industry associations to ensure that all conferences deliver full value and are built upon the real needs of their specific sector.
For further information, please visit the Officine Panerai website at www.panerai.com or contact:
OFFICINE PANERAI
Ariane Ogier, Marketing Manager
Tel: +971-4-3304300
Fax: +971-4-3304430
Email: Ariane.Ogier@panerai.comImpact Porter Novelli
Sarah Plummer
Tel: +971-4-3304030 ext. 404
Fax: +971-4-3304031
Email: s.plummer@ipn.ae
