Knowing how to appreciate beauty is one of the most valuable gifts granted to man. Cranchi’s story is linked to a place where the charm of nature combines with man-made wonders. The first Cranchi boats moved among the splendid villas of Lake Como. It was here that a boatyard with advanced production lines was set up, where technologically-perfect yachts take shape. Gems of engineering and design, they accompany men and women over the sea, to discover a world that continues to give us wonder and beauty. From the day we opened our doors, people have always been vital to us. You can see it everywhere. It’s in the people who can recognize one of our boats with their eyes shut, simply by running a hand over the hull, the deckhouse, or a subtle detail. And in the people who have grown as they have helped us to grow. Even now, when parts of the building process require sophisticated technology and automated construction techniques, these people have remained. They are the company’s heart and soul, our compass, keeping us on course since 1870.