The 2023 iteration of the Dubai International Boat Show saw thousands of visitors flock to the five-day event to discover their world around the ocean at the region’s largest and most exciting marine and lifestyle show. Hundreds of diverse and dynamic exhibitors from the marine industry were also in attendance at the Dubai Harbour to showcase products, innovations, and experiences from more than 1,000 brands and network with other industry professionals at a range of conferences and events. One such participant was Swiss Yachts, which exhibited at DIBS for the first time this year. In the article below we will explore how Swiss Yachts managed to leverage DIBS to grow their brand.
More About Swiss Yachts
Swiss Yachts is a luxury yacht rental and charter business that specialises in high-end yachting and boating experiences. The company was founded in 2021 as a collaborative enterprise between its Swiss and German founders with a primary goal was to elevate the standard of luxury yachting in the United Arab Emirates and to establish themselves as a leading provider of luxury boating experiences in the region.
According to Ahmad Nazieh, a Sales Manager at Swiss Yachts, clients can expect an affluent adventure with an experienced captain and crew on board to take care of their every need. Trips last an average of four hours (depending on time booked) and can include a range of activities, such as sightseeing, sunset trips, and family events. Clients can also customise their nautical trip for an additional fee, from adding crystal clear sparkling beverages and fresh fruit platters to more adventurous optional activities like jet skiing, diving, or fishing.The global yacht charter market size reached US$7.9 Billion in 2022 alone. According to IMARC Group, this figure will grow to US$12.9 Billion in 2028, with an average growth rate (CAGR) of 8% expected between 2023 and 2028. Growth in the marine tourism sector and a rising demand for authentic luxury travel experiences have boosted the yacht chartering industry, with new companies like Swiss Yachts emerging to seize the exponentially increasing opportunities in the sector and to standardise a new model of renting and chartering that meets the needs of a new client generation.
How Swiss Yachts Leveraged DIBS
As a first-time exhibitor at the Dubai International Boat Show, Swiss Yachts wanted to showcase its first-class fleet of Ferretti Yachts, Pershing Yachts, and Galeon Yachts, as well as network with other professionals in the maritime sector. Not only were they able to achieve these goals, but they were also able to engage with potential clients and gain significant market exposure and insight into their target market.
As a company that prides itself in consistently updating its fleet with the latest technology, Swiss Yachts was also able to gain a lot of valuable insights from networking with other exhibitors who were showcasing new advancements in maritime technologies and cutting-edge innovations.
DIBS 2024: The Ultimate Opportunity To Showcase Your Brand
Regarding their debut at DIBS 2023 as being a resounding success, Swiss Yachts has vowed to attend the 2024 event edition of the Dubai International Boat Show. It will be an opportunity for them (and other exhibitors like them) to expand their reach, gain valuable industry insights, and network with other professionals to potentially grow and increase their market presence.We look forward to welcoming Swiss Yachts and other valued new and returning exhibitors at the 2024 edition of DIBS. Follow our home page and social media for the latest updates on the next edition, whether you are a potential client looking to book a stand or a visitor interested in visiting the region’s largest and most spectacular boat show.
